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Effectiveness
- Aerial for best use of radio to drive sales
Eligibility dates: 1st July 2009 - 2nd July 2010
Submissions should clearly demonstrate the role that radio has played in increasing sales. This can be for a new or existing brand, over a short period or longer period of time and be tactical or strategic. The key is to show supporting results.
- Aerial for best use of radio to drive consideration
Eligibility dates: 1st July 2009 - 2nd July 2010
Submissions should clearly demonstrate the role that radio has played in driving consideration of a brand and a shift in brand perception. This can be for a new or existing brand, over a short period or long period of time and be tactical or strategic. The key is to show supporting results.
- Aerial for best use of radio to drive awareness
Eligibility dates: 1st July 2009 - 2nd July 2010
Submissions should clearly demonstrate the role that radio has played in increasing awareness of a brand. This can be for a new or existing brand, over a short period or long period of time and be tactical or strategic. The key is to show supporting results.
- Aerial for best use of radio to drive response
Eligibility dates: 1st July 2009 - 2nd July 2010
Submissions should clearly demonstrate the role that radio has played in driving response i.e. footfall, usage, entry. This can be for a new or existing brand, over a short period or long period of time and be tactical or strategic. The key is to show supporting results.
- Aerial for best use of branded content *NEW
Eligibility dates: 1st July 2009 - 2nd July 2010
Submissions should clearly demonstrate the most creative and innovative use of radio beyond the spot in delivering an impactful campaign. This can be over a short period or long period of time and be tactical and stunt based or strategic and integrated. The activity should demonstrate a partnership with station(s) over and above the norm.
Creativity
- Aerial for best writing *NEW
Eligibility dates: 1st July 2009 - 2nd July 2010
Submissions should clearly demonstrate that expert writing and script structure has elevated the impact of the commercial above the ordinary.
- Aerial for best direction
Eligibility dates: 1st July 2009 - 2nd July 2010
Submissions should clearly demonstrate that expert direction has created a highly engaging performance and/or clever use of sound and/or editing that elevates the impact of the commercial above the ordinary.
- Aerial for best campaign *NEW
Eligibility dates: 1st July 2009 - 2nd July 2010
Submissions should clearly demonstrate consistent and meaningful branding. Exposure to the different ads within the radio campaign strengthens message communication and positively changes people's perceptions of the brand.
- Aerial for best use of radio in a multimedia campaign *NEW
Eligibility dates: 1st July 2009 - 2nd July 2010
Submissions should clearly demonstrate that the radio ad is immediately and obviously perceived to be part of, and augment, a broader creative campaign. Examples of creative used in other media must be supplied as supporting material.
- Aerial for most outstanding commercial for a charity campaign *NEW
£1m Aerials Creative Challenge
Eligibility dates: brands can be both new (not been on radio in the last 2 years - up to 1st May 2010) and existing (been on air in the last year - 1st July 2009 to 2nd July 2010).
Submissions will be judged by a Creative panel on the strength of the creative idea and the script, together with the quality of production.
Prize details: £100,000 airtime campaign across commercial radio (Terms & Conditions apply)
- Aerial for most outstanding commercial for an existing advertiser
£1m Aerials Creative Challenge
(no entry required)
The winner will be chosen from winners of the 4 creative categories (Aerials for Best Writing, Best Direction, Best Campaign and Best in Multimedia) by a panel of Commercial Radio Listeners.
Prize details: £450,000 airtime campaign across commercial radio plus £20,000 cash prize for Creative team (Terms & Conditions apply)
- Aerial for most outstanding commercial for a new advertiser
£1m Aerials Creative Challenge
Eligibility dates: to qualify brands must not have been on radio (excludes S&P) in the last two years to 1st May 2010 and the copy must be new i.e never before aired on UK Commercial Radio
Submissions will be judged by a Creative panel on the strength of the creative idea and the script, together with the quality of production. An audio file of the ad MUST be provided - entries cannot be based solely on a script.
Prize details: £450,000 airtime campaign across commercial radio plus £20,000 cash prize for Creative team (Terms & Conditions apply)
Grand Prix
- Media Agency of the Year
Judges will be looking for the Agency that has done the most to further the cause of radio amongst their clients in the last year to July 2nd 2010. Entrants should show that they have:
a) Made use of services offered by RAB:
i) Effectiveness: RadioGauge, Bespoke Research
ii) Creativity: Creative Sessions
b) Utilised RAB training courses
c) Entered the other Award Categories
d) A positive shift in share of overall spend on radio / YOY uplift in billings
Entries should be put forward by Agency personnel and include supporting documentation that references the above judging criteria.
- Creative Agency of the Year *NEW
Judges will be looking for the Agency that has done the most to further the cause of radio amongst their clients in the last year to July 2nd 2010. Entrants should show that they have:
a) Made use of services offered by RAB:
i) Effectiveness: RadioGauge, Bespoke Research
ii) Creativity: Creative Sessions
b) Utilised RAB training courses
c) Entered the other Award Categories
d) A positive shift in share of overall spend on radio / YOY uplift in billings
Entries should be put forward by Agency personnel and include supporting documentation that references the above judging criteria.
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